
IVA: Targeted UX redesign & facelift
User experience, visual design
Joakim SommarGet in touchHead of Design | UX/UI and Accessibility
Users differ in behaviour and in needs, whether they’re human, assistive technology or AI, so I always design with all of them in mind.
I’m a multidisciplinary designer with over 10 years in the industry. My experience spans branding, UX, UI, product, print and visual design.
Today I work as Head of Design, hands-on with multiple clients across UX, UI and product design.
About me and how I work
User experience, visual design

User experience, visual design

Strategy, user research, multi-brand experience

Strategy, UX, user research, user testing
1,000+
Websites launched by me since 2018
I spent years at a fast-paced web agency with its own CMS. Instead of static mockups, we designed real, working websites as proposals, and a sales team took them straight to prospective clients. Every design had to be fast, systematic and convincing from the first draft. A large share of those proposals went live and became long-term, happy clients. The 1,000+ counts my own work only.
5/5
Developer satisfaction
I collaborate closely with developers, since I'm partly a frontend developer myself. I've always built up layers and designs as if they were a real web page. Multiple developers have told me I'm the best designer they've ever worked with.
0
Accessibility blockers post-launch
Accessible design brings real value from the very first design phase. As a CPACC- and IAAP-certified designer, I always design with accessibility in mind, both from a WCAG AA+ perspective and a perceptual one, so the experience is easy to see, read and understand for everyone.