I design beyond the interface
Good design starts before pixels. I explore problems, understand users and context, and make sure the “why” is clear before the “how”.
I love working with visual design. Beautiful design matters most when it solves the right problem and feels right for the people using it.
AI is part of my workflow – when it makes sense
AI is a powerful tool in my workflow. I use it to speed up ideation, generate variations, refine flows, prototype faster and challenge my own thinking.
I spend a lot of time experimenting with AI to understand where it truly adds value in the design process – and where it shouldn’t replace human judgement.
Outside of work
From forest trails and motorcycle roads to garden projects at home, I enjoy staying active and exploring. I’m just as happy on a long trip as I am unwinding with a spa day.
Beyond the screen
Outside of my digital work, I explore creativity through painting under the name Art by Sommar on Instagram. My art blends imagination and improvisation, inspired by reality, games, and film.
