ABOUT

A creative problem solver

I am passio-… never mind. You've read that line a thousand times by now.

My work is a reflection of who I am: Thoughtful, curious, and constantly looking at the world from different perspectives.

I don’t just design experiences, I solve problems for the humans using them.

Accessible design

IAAP certified. Designing accessible experiences that work for users in diverse contexts - not just disabilities.

Listening first

I listen to business needs, users and problems before jumping to solutions.

Problem-solving

Mapping complex systems and workflows to find the simplest path forward.

Visual craft

Clean, purposeful interfaces that guide users and reinforce brand identity.

AI integration

Working with AI tools strategically – matching the right solution to each design challenge.

Frontend knowledge

Fluent in HTML & CSS, building toward React & TypeScript — bridging design and code by close collaboration with devs.

Outside of work

Whether navigating forest trails, exploring the world by motorcycle, or calm waters by kayak, I thrive outdoors. But I’m just as happy unwinding with my dog and finding balance in a quiet moment.

A couple playing with their dog by the shore.

Joakim is sitting on the floor with his dog in his lap.

Beyond the screen

Outside of my digital work, I explore creativity through painting under the name Art by Sommar on Instagram. My art blends imagination and improvisation, inspired by reality, games, and film.

I am passio-… never mind. You've probably read that line a thousand times by now. But what can I say that sounds real and not generic?

I genuinely care about doing what's best for my clients and their users. It might be because of how I am as a person, thoughtful and caring, and I appreciate to see things from different perspectives.

Explore my art