IVA: Targeted UX redesign & facelift

Following a UX audit that highlighted critical usability gaps, I designed a targeted facelift focusing on high-impact areas rather than a full overhaul. While many sites default to mobile-first, our data showed that the majority of users are on desktop, justifying a clear mega menu architecture.

• Overhauling the navigation structure with a clear mega menu

• Optimizing the hero area for better orientation

• Improving visual accessibility standards

This strategic approach delivered major usability improvements for users with low digital literacy while keeping development costs low.

Overview of the mega menu on mobile and tablet.

Mega menu on desktop.