IVA: Targeted UX redesign & facelift

Following a UX audit that highlighted critical usability gaps, I designed a targeted facelift focusing on high-impact areas rather than a full overhaul. While many sites default to mobile-first, our data showed that the majority of users are on desktop, justifying a clear mega menu architecture.

My work centered on refining key touchpoints:

• Overhauling the navigation structure with a clear mega menu

• Optimizing the hero area for better orientation

• Improving visual accessibility standards

This strategic approach delivered major usability improvements for users with low digital literacy while keeping development costs low.

Responsive overview of the mega menu – screenshot from the Figma file.