In-depth details
My take on the Triple Diamond: An end-to-end process, framed from a designer’s point of view.
Short explanation of the process
This is my customized version of the Triple Diamond – a simplified outline of how I usually work as a designer. It describes the overall flow from understanding the problem to exploring solutions and delivering the final design. The process is not always linear; I work in an agile way and adapt it depending on the client, team and scope.
Understand – researching and defining the right problem
Explore solutions – creating concepts, wireframes and prototypes to test and evaluate
Deliver & review – final UI design, supporting development and reviewing the solution before launch
Iteration can happen during or after delivery, based on feedback and results.
Before and after screenshots of the old and new start page.
User feedback showed that they appreciated the overall visual style of the previous site.
However, they struggled with structure, navigation and several accessibility issues.
When designing the new site, I aimed to keep the familiar look and feel, while refining it with a cleaner structure and a more polished, modern expression.
New user-centered mega menu.
The new navigation separates the IR-site (coor.com) and the country sites (e.g. coor.se). For instance, only the IR site has the stock market information.
Key learnings
Great design starts with insight. By understanding users – their goals, needs and behaviours – we reduce guesswork, move faster and make decisions we can justify with confidence.
Close collaboration with the client and their editors strengthened internal adoption, reduced friction and ensured a smooth rollout.
An agile way of working makes it easier to adapt when client needs suddenly shift.
