Let's dive into more details
Key pain points
Inconsistent UX and lack of visual identity across markets
Accessibility issues affecting key user journeys
Difficult for users to navigate between markets
My contributions
I worked across the full design process in a cross-functional team:
Facilitated workshops with the client (stakeholder, editors, etc)
UX research, benchmark analysis, and impact mapping
Planned, booked respondents and conducted user interviews and a survey
Created wireframes and user flows for key journeys
Designed a modular UI in Figma with components and a design system
Made sure everything was compliant with WCAG AA+
Collaborated closely with developers for handoff and QA
Results
13 websites launched using the same design system but different branding
Consistent and accessible user experience across country and brand sites
Improved navigation for both visual clarity and functional usability
Editors empowered with reusable components and visual page building
Improved SEO and performance from day one
WCAG compliance integrated from wireframes to handoff
Faster publishing with fewer dependencies on developers
Before and after screenshots of the old and new start page.
New user-centered mega menu.
The new navigation separates the IR-site (coor.com) and the country sites (e.g. coor.se). For instance, only the IR site has the stock market information.
