Strategy + UX/UI + accessibility = awesome experiences

I design experiences that expand reach, build trust, and make every interaction feel fun and intuitive.

Let's connect

Get to know me

Strategy + UX/UI + accessibility = awesome experiences

I design experiences that expand reach, build trust, and make every interaction feel fun and intuitive.

Let's connect

Get to know me

Strategy + UX/UI + accessibility = awesome experiences

I design experiences that expand reach, build trust, and make every interaction feel fun and intuitive.

Let's connect

Get to know me

Strategy + UX/UI + accessibility = awesome experiences

I design experiences that expand reach, build trust, and make every interaction feel fun and intuitive.

Let's connect

Get to know me

Strategy + UX/UI + accessibility = awesome experiences

I design experiences that expand reach, build trust, and make every interaction feel fun and intuitive.

Let's connect

Get to know me

Selected projects

Coor: Scalable and accessible web across 13 sites

Made it easier for thousands of users to navigate and access information, while giving Coor’s editors a more efficient, scalable way to manage 13 sites.

Tekniksprånget: Design that sparks future engineers

Users felt unsure about the process. I ran interviews and redesigned the experience for clarity, trust and branding – resulting in a more accessible and engaging platform.

Screenshots of the new design for Tekniksprånget.

Söderberg & Partners: Driving design through user insights

Revealed hidden user behaviors, validated new design directions, and laid the foundation for a more inclusive and user-centered digital experience.

Salary exchange calculator on a mobile screen

Smarter parking through shared insights and rewards

A concept where drivers help each other by sharing parking info – like restrictions, availability, and reliability – and earn rewards for contributing. The more you share, the better it gets for everyone.

Coor: Scalable and accessible web across 13 sites

Made it easier for thousands of users to navigate and access information, while giving Coor’s editors a more efficient, scalable way to manage 13 sites.

Tekniksprånget: Design that sparks future engineers

Users felt unsure about the process. I ran interviews and redesigned the experience for clarity, trust and branding – resulting in a more accessible and engaging platform.

Söderberg & Partners: Driving design through user insights

Revealed hidden user behaviors, validated new design directions, and laid the foundation for a more inclusive and user-centered digital experience.

Smarter parking through shared insights and rewards

Coor: Scalable and accessible web across 13 sites

Made it easier for thousands of users to navigate and access information, while giving Coor’s editors a more efficient, scalable way to manage 13 sites.

Tekniksprånget: Design that sparks future engineers

Users felt unsure about the process. I ran interviews and redesigned the experience for clarity, trust and branding – resulting in a more accessible and engaging platform.

Söderberg & Partners: Driving design through user insights

Revealed hidden user behaviors, validated new design directions, and laid the foundation for a more inclusive and user-centered digital experience.

Smarter parking through shared insights and rewards

Curious to talk design, accessibility, or future opportunities?

Joakim Sommar

Sr. UX/UI Designer + Accessibility Specialist

Let's talk on Linkedin

Curious to talk design, accessibility, or future opportunities?

Joakim Sommar

Sr. UX/UI Designer + Accessibility Specialist

Let's talk on Linkedin

Curious to talk design, accessibility, or future opportunities?

Joakim Sommar

Sr. UX/UI Designer + Accessibility Specialist

Let's talk on Linkedin