Tekniksprånget: End-to-end design

This case study represents a comprehensive digital transformation spanning two major phases. Initially, I conducted deep user research—including interviews, surveys, and stakeholder workshops—to uncover core behaviors and needs. These insights were translated into a redesigned, accessible website with improved navigation and a strong visual identity.

Two years later, following a corporate rebranding, I led a second total overhaul to elevate the experience further. This evolution demonstrates how a strong initial structure allows for seamless adaptation—moving from a functional redesign to an exceptional, brand-aligned digital presence. The final result showcases how continuous iteration can deliver significant impact, even within tight constraints.