Tekniksprånget: End-to-end design
Client
Tekniksprånget (IVA)
My role
UX/UI, workshop co-facilitator
Project time
2022/2023 & 2025
Tools
Figma, Miro
Focus
User research, user interviews, strategy, visual design
This case study represents a comprehensive digital transformation spanning two major phases. Initially, I conducted deep user research—including interviews, surveys, and stakeholder workshops—to uncover core behaviors and needs. These insights were translated into a redesigned, accessible website with improved navigation and a strong visual identity.
Two years later, following a corporate rebranding, I led a second total overhaul to elevate the experience further. This evolution demonstrates how a strong initial structure allows for seamless adaptation—moving from a functional redesign to an exceptional, brand-aligned digital presence. The final result showcases how continuous iteration can deliver significant impact, even within tight constraints.
Key takeaways
User-centered foundation: Early research revealed exactly what content mattered and how users approached the platform, preventing guesswork.
Design evolves: With a strong underlying structure, it becomes easier to adapt to new brand requirements without rebuilding everything from scratch.
Strategic impact: Given the tight budget and timeline, we focused on creating the greatest possible impact within constraints. While there is always potential to further elevate the experience, the result is a significant leap forward from the previous website.
