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Attendo: Clearer unit pages for three brands

The new unit page for Attendo Almvägen on desktop, with an overview of free places and focus, a contact card and a photo of residents in a garden.
Client
Attendo, Viljan and Unika
My role
UX/UI, product design, brand guardian
Project time
Dec 2025 – ongoing
Tools
Figma
Focus
UX, UI, product design, accessibility

Since December 2025 I’ve worked as UX/UI and product designer for Attendo and its brands Viljan and Unika, improving their websites and how users interact with them.

The biggest change so far is a redesign of the unit pages, now live. Heat maps and other analytics showed that visitors weren’t using the pages as intended: they didn’t find what they were looking for. The content sat in tabs that were used in an unclear way. Since most visitors are 50 to 60 or older, I suggested a linear approach instead, with all the content in one clear order.

The two markets wanted it slightly differently. Sweden kept every section open, while Finland wanted accordions, to tuck away information that isn’t as important to Finnish visitors as it is in Sweden. The new design also needed far fewer screens than the tabs did, as we worked closely together on it.

Alongside that I’ve designed printed PDFs for the web, acted as brand guardian on a price calculator, and designed a new unit listing for Viljan that launches soon.

OverviewEarlier unit page with tabs, showing the Overview tab with quick facts, two contacts and a photo.
AboutEarlier unit page with the About tab open, a text about the home beside a list of facts.
ContactEarlier unit page with the Contact tab open, showing an address and two contact cards.
ApplyEarlier unit page with the Apply tab open, holding only a heading and a short line.
The earlier tab design (not mine) split each unit page into four views: overview, about, contact and apply.
The new Swedish unit page on desktop as one long page: overview with contact and photo, facts about the home, a help banner and a longer description.
Sweden: one linear page with everything open, in a clear order.
ClosedFinnish unit page for Attendo Salpakangas on desktop, with contact details and a photo, then three closed accordions and a story about the home.
OpenThe same Finnish unit page with the accordions open, showing facts about the home, a map of the location and how to become a resident.
Finland: the same linear page, with accordions for content that matters less to Finnish visitors.
SwedenThe top of the new Swedish unit page on a phone: breadcrumbs, the home’s name and intro, a photo of residents and the start of the overview.
FinlandFurther down the new Finnish unit page on a phone: two contact cards, a button for more contacts, and three closed accordions.
On mobile: the top of the Swedish page, and the accordions further down the Finnish one.

Key takeaways

  1. Let the data show the problem

    Heat maps and other analytics showed that visitors didn’t find what they were looking for on the unit pages.

  2. Design for who actually visits

    Most visitors are 50 to 60 or older, so one linear page made more sense than tabs used in an unclear way.

  3. One structure, two markets

    Sweden wanted everything open, Finland wanted accordions for content that matters less there. The same linear page handles both.

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Accessibility

Mode
Contrast
Text size
Motion